Last Saturday, I attended the DIY Days conference, a gathering geared predominantly to filmmakers, but drawing folks from the “creative” community at-large. From the agenda, I saw there would be a lot of talk about Social Media. I unabashedly groove on Social Media, particularly social networking, and I planned to attend any session that had those words in the title, in the description, or even if the presenter was simply an active user on Twitter, because that’s just how I roll.
I arrived at the conference, on a sunny, NYC morning, ready for a love-fest among those who refer to themselves by their usernames and end their conversations in hashtags. I even had my Twitter username on my name tag.
I quickly discovered, as I casually hid my “Hello, my name is @KageyNYC,” that just because you’re “a creative,” doesn’t mean you’re automatically a social networking nerd. In fact, I was surprised by how much confusion, and even animosity, there was from a lot of attendees about how to build and maintain a following through social networking. A love-fest it was not, but it was definitely a learning experience.
At one session, an attendee expressed with great hostility that people on Twitter are liars (her word) and douchebags (my word, but it does sum up much of what she said).
Why would you think this? the session presenter asked her. Because, she began, I signed up for Twitter to promote… She said a lot of things after that but my mind kept hearing those words over and over again: I signed up for Twitter to promote.
Whatever you’ve heard about Twitter or Facebook or YouTube being great tools for promoting your wares, feel free to throw all of that away. Attacking these sites as cheap and easy marketing channels is approaching them from completely the wrong angle. Instead of cheap and easy you’re going to get frustrating and useless.